Bubblegum for the Brain

Years ago, back when I worked in public accounting, I often interacted with a tax accountant at one of my clients, a Fortune 500 company. There is no doubt this woman was a brilliant person – she held a Masters Degree in Taxation, could cite the code, remember precedent, and quickly determine the tax implicationsContinue reading “Bubblegum for the Brain”

Too Old for Toothpaste, too Young for a Life-Alert

I’m fifty-nine years old, a very interesting age if you’re a consumer. Most companies assume I’ve already made my buying choices for life; they figure I’m set with toothpaste, razor blades, deodorant, etc. As a result, none, and I mean none, of their advertising is directed at me. On the other side of the equation,Continue reading “Too Old for Toothpaste, too Young for a Life-Alert”