I’m fifty-nine years old, a very interesting age if you’re a consumer. Most companies assume I’ve already made my buying choices for life; they figure I’m set with toothpaste, razor blades, deodorant, etc. As a result, none, and I mean none, of their advertising is directed at me. On the other side of the equation,Continue reading “Too Old for Toothpaste, too Young for a Life-Alert”